THE MAN BEHIND TAUR SHOP


Looking for a one stop shop for all your bridal and bridesmaid accessory needs? Look no further than TAUR SHOP! We recently got a chance to catch up with Varindar, the owner of Australia’s best jutti and accessory store, Taur Shop. Here’s what Varindar had to say:

Tell us about yourself and your background:

I’ve always had a interest in design and fashion – and the result of that is Taur Shop. I hope I’ll be able to become the Jutti King of Australia and keep bringing you guys the most amazing designs. I always get the same response when people find out that Taur Shop is run by a guy! Outside of Taur Shop I purse a career in Human Resources, I am a people person and love spending time with my family and friends. I am a big Bollywood fan and am always found listening to the latest Punjabi music!

How did you get started in this business? 
It all started while I was exploring the streets of Amritsar. I saw so many beautiful juttis and the idea came to my head to design juttis and bring them to the Australian market. After coming back from Amritsar I started sketching some designs and also started to look for my team who would bring my jutti designs to life! The journey took about 6 months. I researched several karigars before I found the right fit.  I also tried many different cushioning techniques in the juttis as I always heard my mum and sister complain that typical juttis hurt their feet. Once the jutti range started, I began the journey to find the perfect jewellery supplier. Overall, the journey took 7 months before the official launch of Taur Shop.

How did you expand your business in the early days?
Word of mouth and social media which I believe are the most powerful tools when it comes to getting your name out there.
Where do you draw inspiration?
Current trends and color palletes for the upcoming seasons.
Your favourite creation or product to date:
I love all my babies, it would be hard for me to pick just one!
Any other interesting information you wish to add?
Check out our customized Bridal Box sets for all your bridal party needs! Taur Shop Man is also now available!
Taur Shop Men's
 Read more about Taur Shop here or you can shop directly with them here.

We would like to thank Varindar for sharing his story with us. Want to be featured in our blog? Get in touch with us at admin@saffronweddings.com.au

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